The Kathleen Hawkins Guide to Sales and Marketing for Professional Photographers by Kathleen Hawkins


Amherst Media 2008, softcover, 8 1/2 x 11", 128 pages, color illustrations

Remaining profitable in today's challenging market requires a well-conceived marketing strategy and top-notch sales skills. In this book, Kathleen Hawkins shows you how to achieve that goal. The book begins with branding, the process by which a studio establishes itself in the marketplace. Once clients are calling, the author shows you how to shape your relationship with the client to ensure a big sale and ensure return visits. Also covered are loyalty-building programs and tips for using special events to keep clients coming back. With these techniques, you'll learn how to thrive financially while creating the images you love.

*** Determining your target deomgraphic and finding ways to reach these clients
*** Tips for creating customer loyalty
*** How product bundling and relationship marketing can boost your bottom line
*** Amplifying your product line to create luxury appeal
*** Web-site and e-mail dos and don'ts for reaching your clients more effectively

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