The Art and Style of Product Photography by J. Dennis Thomas

SKU Bx130-Product PhotographyArt&Style-Thomas

Wiley 2014, softcover, 280 pages, color illustrations

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High quality images sell products. Here's how you do it.

From cereal boxes to billboards to photos on Amazon, product photos have a strong impact on viewers. Now you can master the secrets of effective product photography with this essential guide. Author J. Dennis Thomas guides you through the basics, from selecting the right equipment and practicing different lighting techniques to controlling exposure, using backgrounds and props, and much more. Whether it's jewelry, food, fashion, or other products, learn how to photograph for effective selling, while building the skills and tools you need for a career.

• Explains how to produce quality photos for product or commercial photography, including fashion, food, jewelry, technology, and more
• The author is a professional photographer whose work has been published in major U.S. magazines including Rolling Stone, Elle, W Magazine, and US Weekly
• Covers choosing the right equipment, practicing different lighting techniques, controlling exposure, using backgrounds and props, and more
• Gives new and even experienced photographers the tools they need to build careers in product photography

Take photographs that impress, intrigue, dazzle, and sell with The Art and Style of Product Photography.

Table of Contents:
Chapter 1 Choosing The Essential Equipment
Chapter 2 Selecting Lighting Equipment
Chapter 3 Controlling and Evaluating Exposure
Chapter 4 Controlling and Directing Light
Chapter 5 Using Backgrounds, Sets, and Props
Chapter 6 Assembling the Necessary Supplies
Chapter 7 Composing an Image to Suit the Product
Chapter 8 Applying Special Techniques for Reflective Products
Chapter 9 Applying Special Techniques for General Products
Chapter 10 Capturing, Editing, and Processing Images
Understanding Camera Modes

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