Techniques Of Advertising Photography (1963) - Verlag Grossbild-Technik

SKU BR4779/ ABE 9903 / GIEBELHAUSEN1ST
By Joachim Giebelhausen (English-Language Edition by E. F. Linssen).(1963). Nikolaus Karpf. Hard-cover, 9 1/4 x 11 1/2", 242 pages, color and B&W photos. Many photos from early advertising campaigns, using the Linhof system . Good Condition . . some rubbing on cover. Previous owner's stamp inside front/back covers. Uncommon book.
Contents:
The Reign of the Camera
Advertising Photography - Then and Now
Advertising Media
Planning and Follow-through in Modern Adversiting
The Camera in Advertising
Text in the Photograph
Photographs for Advertising
Photographs in Window Display
The Photograph in Brochures and Cataloques
Photographs for Packaging
Photographic Technique for Film and Television Screen
Photographs in House Magazine and Consumer Publications
Fashion Photographs
The Advertising Camera invades the World of Fantasy
The Commersial Photographic Studio- Laycut and Equipment
Exposure Technique
The Basic Facts of Printing Technique
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