Amherst Media 12/2005. Softcover, 8-1/2 x 11", 128 pages, 170 color photos.LEARN HOW TO BUILD—OR IMPROVE UPON—A SUCCESSFULL WEDDING PHOTOGRAPHY BUSINESS
Photography is an art form, a talent that many desire but only few possess. Successful wedding photography, however is about more than just cameras and creativity. There is another art involved with being a wedding photographer:creating successful business and marketing strategies.
This book teaches the photographer how to begin a successful, profitable, and well-regarded studio—or improve upon an existing business. With tips on setting goals, defining demographics, and advertising and selling to clients, the Hawkins have created a comprehensive guide that no wedding photographer should be without.
In this new edition, you'll find additional tips designed to give you a leg up on the competition. Updated with dozens of new images and the latest marketing techniques for digital imagers, this book will book help you stay on the cutting edge of wedding photography!