Pricing Photography: The Complete Guide To Assignment & Stock Prices, Third Edition by Michal Heron and David MacTavish

By Michael Heron & David MacTavish. (2002). Allworth Press. Soft-cover, 11 x 8 1/2", 155 pages.

Good Condition . . . Some edgewear.

For photographers wrestling with skyrocketing photography expenses and shrinking client budgets, this indispensable handbook provides the tools you need for negotiating the price your photography deserves. Topics covered include:
*Daily Overhead Expenses
*Usage Fees
*Profit Margin
*Creative Fees
*Accurate Estimates
*Effective Negotiation
*Ethical Pricing Procedures
*Contracts And Agreements
*Licensing Of Rights

This edition has been updated to include a new glossary, and appendix of forms, and the latest information in pricing surveys, digital media developments, and legal trends. Fifty pages of pricing charts help photographers tailor their fees to suit any licensing situation, whether for assignment or stock photography, advertising or corporate needs, editorial or advertorial uses, billboards or brochures.

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