Portfolios That Sell: Professional Techniques For Presenting And Marketing Your Photographs By Selina Oppenheim
SKU
URSCWH1947*-Portfolios-OPPENHEIM
By Selina Oppenheim.
(2003). Amphoto. Soft-cover, 9 x 11", 144 pages, color and B&W photos. It
used to be that art directors, creative professionals, and producers hired
talent based on reputation, networking, and personal relationships. Today’s
ultracompetitive business climate is vastly different. Art buying is now more
project-oriented. Art directors and creative professionals now must review
portfolios with their clients before making any hiring decisions. Since most
photographers are self-employed, hiring a photo rep is an expense that cuts
dramatically into an already-tight bottom line. So now more than ever, showing a
“killer” portfolio that communicates a clear vision can mean the difference
between winning projects or just sitting on the sidelines. In Portfolios That
Sell, veteran consultant and lecturer Selina Oppenheim reveals how to create an
innovative, competitive, and effective portfolio that will get attention from
any potential client. Based on her 20-plus years of consulting with scores of
photographers, graphic designers, and illustrators, Oppenheim demonstrates how
today’s commercial photographer can communicate expertise, experience, and
creative vision clearly and intelligently through a well-executed portfolio.
Packed with a wealth of no-fail tips and practical advice for effective
marketing, self-promotion, and client relationships, Portfolios That Sell is an
indispensable guide for the photographer who wants financial as well as artistic
success.