Photo Styling: How to Build Your Career and Succeed by Susan Linnet Cox

Allworth Press 2006, Softcover, 6x9", 278 pages, 40 b&w illustrations.

*** Definitive book on starting a career in photo styling
*** Essential information plus business forms and insider tips
*** Editorial, wardrobe, food styling—every specialty is covered

In real life, nothing looks as good as it does in magazines and on television. Who makes that happen? Photo stylists, that’s who! Here’s the definitive book on starting a career in photo styling, from choosing a specialty in editorial, wardrobe, soft goods, room sets, food styling, or another area, to working with the photo crew. Readers will learn how to create a portfolio, network, and market themselves, and interviews with real working stylists are packed with great advice and anecdotes. Business forms for proposals, job sheets, and invoices, plus top-secret tips like merchandise returns and retagging garments make Photo Styling the one-stop shop for everything the budding stylist needs.

*** Styling starters: Portfolio requirements and the job search
*** Photo Shoot fundamentals: what to expect the proper etiquette
*** Equipment basics: from racks and irons to unique styling kits - and how to use them
*** Styling specialties: comprehensive advice for fashion styling, food styling, product styling, wardrobe stying, off-figure styling, and room sets and bedding styling
*** Production responsibilities: what;s included, from finding caterers and scouting locations to shopping for clients and casting talent
*** Styling, Inc: the marketing and business essentials of starting a freelance enterprise

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