Marketing & Selling Techniques for Digital Portrait Photography by Kathleen Hawkins

Amherst 2005, Softcover, 8-1/2 x 11, 128 pages.
With the recent implementation of digital technology and the rapid changes in the industry as a whole, digital portrait photography now requires a new set of marketing skills that differ from those used in film photography. In this book, Kathleen Hawkins shows you how to upgrade your sales and marketing techniques to meet the demands of the digital world!
* Identifying your niche in the market so you can target your efforts
* Designing effective referral programs and promotions to keep clients coming back years after year
* Making the most of your advertising efforts
* Boosting your interpersonal skills for more effective consultations
* Sample scripts and letters for seamless phone and email communication with prospective clients
* Proofing and product-presentations tips for maximizing your sales
* Developing an effective workflow that lets you make the most of your time and energy
* Tips, techniques and images from top professional portrait photographers
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