. Photographer's Guide to Marketing and Self-Promotion (The), Fourth Edition by Maria Piscopo

SKU Bx21-MKTG-SelfPromo-Piscopo

Amphoto Books 2010, softcover, 6 x 9", 240 pages, black and white illustrations

Veteran photograph's rep Maria Piscopo turns theory into practical, easy-to-understand advice about building a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. This fourth edition has been updated to include tips on using social media and e-mail, advice on creating an effective Website, and twenty-two in-depth interviews with top photographers.

Readers will learn how to:
- Create a business plan
- Identify a marketing message
- Find reps and agents
- Hire a marketing coordinator
- Deal with ethical issues
- Work with commercial and consumer clients
- Plan a budget
- Create an effective portfolio
- Write press releases

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