Success In Portrait Photography: Marketing And Management Techniques For Studio Owners by Jeff Smith
SKU
SMITH / Amh 1748
Amherst Media 2003. Soft-cover, 8 1/2 x 11", 128 pages, 100 color photographs. No photographer goes into business expecting to fail, but many realize too late that camera skills alone do not ensure success. Studio owners must also run savvy marketing campaigns, manage their studio's staff, and become experts at customer service. Jeff Smith (who owns and operates two successful studios) provides instruction and inspiration for achieving your professional, financial and artistic goals. Beginning with attracting clients, Smith shows you how to develop your marketing strategy--and avoid common mistakes. You'll also learn how to set your prices, develop a realistic budget, reduce operating costs, and more. Time management techniques--especially important for self-employed people--are covered in detail.
Features:
*Attracting new clients with effective marketing techniques
*Customer service skills to keep clients coming back year after year
*Setting and acheiving your creative and financial goals
*How going digital can help build your business
*Continuing your education, and becoming a teacher
*Managing your
personnel and finances for increased success.