Amherst Media 2010, softcover, 8 1/2 x 11", 127 pages, color illustrations

Highlighting two of the most recognized and attended Jewish occasions, this exploration details all of the vital elements for bar and bat mitzvah photographers. From the synagogue and party to the family portraits, this meticulous study covers the best lighting and posing techniques for the most important shots of the day, providing the background photographers need to beautifully document each event. In addition to the photographic aspect, this exhaustive overview also features marketing guidelines, outlining where to advertise, what packages sell best, and how to identify and communicate with key contacts in the field. A section of frequently asked questions as well as a glossary of Jewish words and terms are also included.

FEATURES:
*** Developing marketing to target the decision-makers who will book a photographer for the mitzvah.
*** Understanding the typical timeline for mitzvah photography, including family portraits, ceremony images and reception coverage
*** How the traditions vary based on the family's denomination - Ultra Orthodox, Modern Orthodox, Conservative or Reform
*** Important religious articles to photograph, such as the Torah, the yad, the wimple, the Torah dressing, the tefillin, the tallit, and the kippah (or yarmulke)
*** Understanding the traditions and current trends in bar/bat mitzvahs
*** Location portraiture techniques for photographing the mitzvah family
*** Capturing reception rituals, such as the kiddush and motzi

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