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ShootSmarter University 2006, Tutorial DVD, running time 72 minutes, play in any REGULAR DVD player worldwide (recommended) .

Pro Solutions for Digital Photo Workflow brings you the fact-based info you can use to make the smart decisions in building your efficient, easy, and profitable workflow to shoot professional wedding, portrait, seniors and even commercial and editorial images with the high image quality you and your clients deserve.

Chapter ONE: CHOOSE YOUR WORKFLOW FOR SUCCESS
Making smart decisions on how to produce premium quality files in the shortest amount of time for maximum profits is smart workflow - no matter what type of clients you keep. There are so many ways to produce a professional photograph or file for offset printing, each has their own workflow path. How do you make the right choices? Well, you can take the long way or you can let your tools do the work for you.

Chapter TWO: CONTROLLING EXPOSURE PROBLEMS
The single biggest boost to any workflow is gaining control over exposure problems. Let one of the country's top experts in exposure control show you the easy way to stop guessing at exposure from the back of your camera and reduce the time spent in Photoshop adjusting levels. It's easier than you may think to gain command over this little troublemaker using tools you already have.

Chapter THREE: CONTROLLING COLOR
One element that separates a professional print from an amateur, or a top pro from the rest of the pack is how we present color. You may be amazed at how good the color is from your DSLR and your lab when you learn the correct technique. Start unleashing the incredible power that's already inside your pro or semi-pro DSLR by following Will's 4 tips to great (and quick!) professional color in this chapter. Output to your pro lab, a semi-pro lab, and your in-house inkjet printer with reliable and controlled color values.

Chapter FOUR: SMART WHITE BALANCING
Most pro and semi-pro DSLR's have amazing power for producing files with pleasing skin tones. Using fixed white balance (aka WB), auto WB and custom WB properly can make a huge difference in boosting your file quality while reducing correction times. Here are some smart tips on when and how to use the various white balance settings inside your camera in both JPEG and RAW workflows.

Chapter FIVE: TIPS FOR CONFIDENT MONITOR PROFILING
Photographers are visual people and the creation of premium images requires the ability to "see" the image on the computer monitor with a high degree of color and tonal accuracy.
We need to see images on-screen the way they truly are.
This chapter will show you everything you need to know about making your monitor as accurate as it can be with Will's popular “6 Tips for Monitor Profiling” and much more from one of the country's leading experts on photo-grade monitors.

Chapter SIX: PRINTING SOLUTIONS FOR PROS
No matter if you print to your lab or to your in-house inkjet system, quality files need to be printed through quality workflow for consistent results. This chapter brings you the fact-based truth on printing to a calibrated printer in your studio or at your lab and provides solutions for making your printing smooth and profitable. This is one of the chapters that your lab really wants you to see and is one of the reasons they are proud to endorse and promote this type of solid info.

Chapter SEVEN: sRGB OR ADOBE RGB: WHICH ONE DO I USE?
Both sRGB and Adobe RGB are terrific workflow tools that both have their own place in professional workflow. Please don't let anyone tell you that one or the other is no good - they both produce terrific results if you use them properly. Learn when to use them, and when not to use them in this enlightening chapter with info that is now considered "mainstream" by the industry's leading labs and a few major manufacturers (our good friends at Fujifilm!) too.

Chapter EIGHT: JPEG or RAW: A CLOSER LOOK AT THE RIGHT CHOICE
JPEGS are fast to shoot and to transfer, but can be very difficult to correct color, contrast, and exposure mistakes. RAW is completely "fixable" but takes up so much precious time and storage space.
Which one should you choose? Both! Will shows you how and when to switch between the speed of jpeg and the control of RAW for the various workflows you will use everyday.

Chapter NINE: THE FACTS ON RESOLUTION, MEGAPIXELS AND LARGE PRINTS
Let's squash the myths surrounding: "how many megapixels..." and "don't I need X number of megabytes of file size for making large prints..." by using truth, fact and proof. Problems and half-truths are all over the web forums on these topics, so why not actually set up the testing needed to actually see what works and what doesn't?
In this chapter we present the hard-to-find answers you have been searching for so you can make a smart choice for yourself. Will shows you the truth about efficient workflow for lab prints and inkjet. Technology rocks!

Chapter TEN: MAKING YOUR MONITOR MATCH YOUR PRINTS
Screen-to-print match is one of the most important elements of pro workflow and happens to be right in the center of Mr. Crockett's field of expertise. : )
We need to carefully choose the proper monitor, monitor profiling system, Photoshop settings and camera color space for the clients output needs. These settings can change from job to job but your screen-to-print match level needs to be the same.
Here’s the time tested solutions that really work and will help you print to your lab, print to your inkjet, or send files out for CMYK offset separations with confidence.

Chapter ELEVEN: WORKFLOW OF YOUR FUTURE
The future is hard to predict, but here are some things you may want to keep an eye on to maintain professional workflow solutions in your studio. Getting in control of your workflow makes sense, and streamlining your workflow makes profits. Here's some thoughts on what to look for as we enter soon into "digital only" (yikes - no film!) age.

btw - we LOVE film too!

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