Amherst Media 2009, softcover, 8 1/2 x 11", 127 pages, color illustrations

Senior portrait photography is always in a state of flux. Image concepts that thrilled seniors one year may be out of style the next—and the tools needed to create those images, to present them, and even attract new clients, are changing all the time. As a result, senior portrait photographers who want to stay in the game must know how to create top-quality work at every session—and do it year after year. In this book, the Wackers, whose family photography business is now well into its fourth generation of success, show you how to get to the top and stay there! FEATURES:
• Creating marketing campaigns that will appeal to seniors
• Maximizing your sales from each session
• Boosting the variety and personalization of your images at each session—a surefire way to increase the size of each order
• Five popular poses for guys, girls, and senior couples
• Simple ways to add outdoor portraits to your studio's repertoire
• Streamlining your workflow for flawless images in less time
• Increasing your image-processing artistry for enhanced sales

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