Amherst Media 2010, softcover, 8 1/2 x 11", 126 pages, color illustrations
With detailed, informative instructions for capturing personable and memorable yearbook photos, this reference presents step-by-step demonstrations on advertising, talking to clients, producing outstanding images, and finalizing a sale. Noting the delicate balance of pleasing parents and teens alike, this resource illustrates how to marry the latest fashion-oriented photography trends with the needs of the family member who is paying for the session. A wealth of lighting and posing techniques combine with tips for analyzing the subject, choosing which features to accent and which to downplay, and creating alluring, fashionable looks that the whole family can appreciate. Emphasizing the value in allowing seniors to personalize their photos by bringing the shoot to their home or a more meaningful location, the guide also includes suggestions for incorporating additional visual elements such as pets, musical instruments, team uniforms, best friends, or significant others.
FEATURES:
* Designing products that please both teens and their parents
* Building your clients' emotional investment in the images - so they'll make a greater financial investment
* Effectively educating your subjects to optimize your results at every session
* Planning for portraits that are stylish but also offer lasting appeal
* Developing the creativity and flexibility you need to create great images in any situation and with any subject
* Lighting techniques for consistently good results in the studio or on location
* Techniques for posing your subject to maximize their most attractive qualities and minimize any apprearance problems
* Adding props to personalize your portraits - without overwhelming the subject
* Simple portrait finishing techniques for flawless results
* Savvy marketing techniques for contract and non-contract studios
* Easy ways to boost your profitability and protect your copywrite
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