Amherst Media 2008, softcover, 8 1/2 x 11", 144 pages, color illustrations.

Event photography offers photographers a new stream of revenue. It also allows you to grow your business at your own speed; though you need some basic equipment to begin, you don't need to spend a lot of cash on equipment until you are ready to move on to the next level. This book outlines the critical steps you must take in order to build a thriving business. You'll learn how to find customers and initiate contact, select the best equipment for the job, and plan and execute the photographic capture of a wide variety of events—from anniversary photo shoots to business mixers, to ribbon cuttings and rodeos, to sporting and VIP events, and much more.

FEATURES:
* Developing a marketing plan to increase visibility and attract more clients
* Photographing religious ceremonies, sporting events, birthday parties, galas, golf tournaments, inaugural events, festivals, parades, VIP events, and much more
* Ensuring a porfessional code of conduct in all y our work
* Tips for shooting as a team for enhanced event coverage
* Developing your event-day strategy and dealing with any problems or unexpected issues that might arise
* Processing your images after the shoot