ShootSmarter

The 12 inch BalanceSmarter

Wedding and corporate event shooters need portability and fast custom white balance, so the 12 inch is really a great choice for them. RAW shooters who need a small and accurate grey card, as well as "editorial style" wedding photographers prefer this size because easily stuffs into a bag or case for quick access to great color. This small size really is quick to get out of the case, popped up and captured.

What is a BalanceSmarter?

It’s a popup panel that comes in 3 sizes that you "take a picture of" to activate the custom white balance function (Also called PREset white balance in the Nikon world) of your digital camera. Each BalanceSmarter has a digital neutral white on one side and a digital neutral grey on the other.

Can you see the center mark in the middle of each panel? That's for your autofocus to grab onto so you no longer have to fuss with turing your autofocus off and on again to make a custom white balance.